Mission

TheArtists is a non-profit platform dedicated to supporting artists. We focus on the artists themselves, giving them a voice and visibility. We offer the international public the opportunity to discover contemporary artists and provide insight into their artistic practices.

The centre of our support is TheArtists.net which presents continuous new selections of artists and artworks. We invite renowned curators, artists and other experts to select international artists without constant gallery representation. These unique selections are then presented online for a limited period of time. Through our webpage we share the artists’ practices and facilitate their entry into the art market. Artworks can be bought directly at reasonable prices, with unprecedented financial transparency. 65% of the sale proceeds get paid out directly to the artist, of which 5% go into a community fund which is then divided equally between all artists of one selection. We want to inspire people to become art enthusiasts who are curious to discover new contemporary practices. Buying artworks is one of the most direct ways to support artists and our platform makes it simple!

• Communicating and mediating the work of participating artists on TheArtists.net – e.g. by commissioning authors to present the artists’ work – and thus generating international visibility and discourse about their practice.
• Offering the artworks of participating artists for sale online.
• Presenting artworks of participating artists and others at exhibitions in different locations.
• Organizing studio visits with participating artists and others.
• Coaching and mentoring participating artists by accounting for their personal preferences and individuality.
• Expanding the network of participating artists and facilitating long-term relationships with relevant collaborators.

• TheArtists is a transparent organization, sharing responsibility with each artist as an equal partner and collaborating with them regarding the website, exhibitions and studio visits.
• Full transparency between artists and TheArtists when it comes to pragmatic procedures such as sales, payments, transport and responsibilities.
• Artists need to be independent on a material level in order to focus on their practice. Therefore direct sales are important. TheArtists pays out 65% of the sale proceeds directly to the artist, of which 5% go into a community fund which is divided equally between all artists of one selection.
• Using transparent and time-limited contracts and clear contractual terms with participating artists.
• We operate not-for-profit and aim to cover our expenses.

• We respect and commit to supporting artists of all genders, ethnic backgrounds, nationality, sex, sexual preferences, age, faiths and different abilities and (political) opinions.
• We place a special emphasis on making the work of women artists equally visible.
• TheArtists pledges to establish a culture of best practice, where respect and anti-discrimination are paramount in our dealings within our company, towards artists, customers and any third party. We will not compromise on this.
• We do not present artworks with discriminatory or offensive content.

• We attempt to work as sustainably as possible, as part of our best practice endeavour.
• When organizing exhibitions, studio visits and other events we aim to use local resources and act responsibly towards the environment.
• We aim to operate paperless – where possible.
• Through our “if possible, no returns” policy, we aim to reduce the amount of shipped goods. We aim for all our packing materials to be composed of recycled materials.
• The aim of our work is to set and maintain the highest standards.