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Maria Guta
The Many Lives of Lola Lane, 2021
Digital print on photo paper / a collection of 81 different images
201 x 201 cm / 79.1 x 79.1 in
Edition 2/3 + 1AP
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Lola Lane (@dear_lola_lane on Instagram) stands for a multitude of variations and mutations of the self, a fluid-identity character living different lives simultaneously. «The Many Lives of Lola Lane» is a compulsive compilation of these alter-egos, where artist Maria Guta is both physically (wigs, makeup, costumes) and digitally (beauty apps and filters) transformed. Guta chose to show this collection as a whole in reference to the obsessive urge of constantly staging, curating and producing variations of our digital, upgraded self for social media. The work also investigates phenomenons such as self-marketing, personal branding, monetising on personal data and influencer strategy patterns.
Each image measures 21 x 21 cm; display instructions upon request.
I SCRUTINISE THE CONSTRUCTION OF THE ONLINE PERSONA AS A STRATEGIC FORM OF BOTH PRIVATE AND PUBLIC IDENTITY.
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